Breakfast (0) IS the most important meal of the day, or so they say, and its content varies greatly from region to region. Named (1) ............ its country of origin, the Full English Breakfast is a hearty feast which usually consists (2) ............ meat, eggs, bread and beans. Good for the soul, but not for your health! In fact, it seems a link can be drawn (3) ............ the types of breakfast eaten in each part of the world and the local climate. In Mediterranean climates, for instance, lighter elements, such as olives and tomatoes, are usually accompanied (4) ............ bread. Spanish children, meanwhile, find biscuits and chocolate drink an acceptable way to start the day. Breakfast cereals from well-known producers are (5) ............ business, each brand potentially generating huge incomes. Due to this, these companies have made great efforts to instil a breakfast cereal culture in countries (6) ............ one has never existed before, such as in southern Europe and the Far East. The most important meal of the day has (7) ............ been so attractive, thanks (8) ............ well constructed advertising campaigns.